ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2020 ADC Awards - Advertising

The Offline Playlist

Agency 360i / New York + Tourism / New Orleans

Client New Orleans Tourism
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Annual ID

ADC_ADV20_046B

About the Work

New Orleans is the most musically diverse city in the world. From jazz to brass, hip hop to gospel, indie to funk, nowhere sounds quite like here. New Orleans Tourism set out to prove it, and to attract visitors to the city, by partnering with Spotify to bring the city’s sound to life. First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it. The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place. The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour.