ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Innovation / Direct
Annual ID
ADC_ADV20_047G
About the Work
The video game industry has long ignored players with limited mobility. As a result, gamers with limited mobility would either hack together hodgepodge tools and homemade controllers or had to spend a lot of money on a custom controller just to be able to play. For most, gaming was impossible. As the brand committed to empowering everyone to achieve more, Microsoft designed the first controller for gamers with limited mobility. Our objective was to shine a light on how the Xbox Adaptive Controller enhances their gaming experience and empowers them to compete in new ways.
2020 Awards
Total Points: 25
Gold Cube
Credits
Agency
McCann / New York
Client / Brand
Microsoft / Seattle
Production Company
Hungry Man / Los Angeles
Music / Sound Production Company
JSM Music / New York
Sonic Union / New York
Post Production Company
Rock Paper Scissors / New York
Craft / New York
Company 3 / New York
Chief Creative Officer
Sean Bryan
Tom Murphy
Chief Marketing Officer
Kathleen Hall
Executive Creative Director
David Banta
Shayne Millington
Creative Team
Martha West
Will Montgomery
Account Team
Deana Singleton
Stacey Terrien
Ron Schott
Hannah Westing
Kevin Nelson
Rosemary Calderone
Kyle Ross
Jeremy Miller
Rebecca Magner
Stella Warkman
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