ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Promotional Materials / Dimensional - Single
Annual ID
ADC_ADV20_053B
About the Work
How does the world’s most playful cookie get its message heard in a world where 20,000 new songs are released every day? Easy: team up with one of the most playful names in hip-hop, Wiz Khalifa, to drop a song in a way no one’s ever seen before: ON. A. COOKIE. Together we released an exclusive track that fans could only experience via OREO, thanks to a designed-from-scratch OREO Music Box that works like a record player. Put the needle on the cookie side and our anthem plays, twist it open and play the creme side and you’ll hear an instrumental you can rap along to karaoke-style. The secret is a special contrast sensor in the needle that uses light reflection to tell which side of the OREO you’re playing. The box also features high-quality integrated speakers and a miniature turntable engine. The story of Wiz Khalifa’s new OREO Music Box dominated music, entertainment, and pop culture media in the days surrounding the Grammy Awards, with over 38 million impressions. Since launch, the song itself has been viewed over 10 million times on YouTube — and (probably the best result) OREO sales are up double digits over last year.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
The Martin Agency / Richmond
Client / Brand
OREO / East Hanover, NJ
Production Company
Radical Media / Los Angeles, CA
Mondial / Richmond
Running With Scissors / Richmond
Music / Sound Production Company
Rainmaker / Richmond
Tiny Lion / Richmond
Chief Creative Officer
Karen Costello
Creative Director
David Muhlenfeld
Rique Santiago
Devin Heatley
Brittany Tooker
Director
Dave Meyers
Director of Photography
Scott Cunningham
Editor
Nick Wurz
Layne Maloney
Executive Creative Director
Jerry Hoak
Executive Producer
Tasha Dean
Brett Alexander
Jim Bouvet
VP, Design Director
Thiago Elias
Creative Team
Chris Hagen
Paul Wiederholt
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