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2020 ADC Awards - Advertising

Snickers fix the world

Agency AMV BBDO / London + BBDO / New York + MJZ / LA & London

Client Snickers
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Annual ID

ADC_ADV20_054S

About the Work

Snickers have been helping people who are hungry and off their game for years. For their 10th anniversary US Super Bowl campaign, we decided to go big. The world has been out of sorts recently, so we decided to try and fix it by digging a giant hole and feeding it a huge Snickers. After a couple of weeks of PR - which included creating a Guinness World Record breaking size Snickers and a number of teasers, the ad played out on the biggest stage of all – a commercial break during the Super Bowl. The film consisted of various people singing about what was wrong with the world, before gathering around the giant hole, to witness the huge Snickers being fed to the earth. #SnickersFixTheWorld.