ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2020 ADC Awards - Advertising

Snickers fix the world

Agency AMV BBDO / London + BBDO / New York

Client Snickers
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Annual ID

ADC_ADV20_100M

About the Work

Snickers have been helping people who are hungry and off their game for years. For their 10th anniversary US Super Bowl campaign, we decided to go big. The world has been out of sorts recently, so we decided to try and fix it by digging a giant hole and feeding it a huge Snickers. After a couple of weeks of PR - which included creating a Guinness World Record breaking size Snickers and a number of teasers - the ad was exclusively launched on Snickers’ YouTube channel. The commercial consisted of various people singing about what was wrong with the world, before gathering around the giant hole, to witness the huge Snickers being fed to the earth. #SnickersFixTheWorld.