ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video / Online - Single
Annual ID
ADC_ADV20_060S
About the Work
Most music listening in the US happens in cars. However, very little of that comes from streaming. The brief was simple. Get people to think about using our music streaming service the next time they think about listening to music in the car. The idea is based on a single insight: that we’ve all stayed in the car to let a song play out. From there we showed in relatable ways how this happens in real life, to real people, in very real cars. A long form film was created, and then cut down into a 60, 30, and various 15s – all that could be highly targeted in digital channels.
2020 Awards
Total Points: 15
Silver Cube
Credits
Internal / In-House Agency
Spotify / New York
Production Company
Epoch Films / New York
Post Production Company
Mackcut / New York
Schmigital / New York
Co3 / New York
Heard City / New York
Art Director
Martin Berggren
Steven Conaway
Rainy Fu
Creative Director
Noel Yeo
Spencer Hansen
Executive Creative Director
Alex Bodman
Group Creative Director
Rasmus Wangelin
Producer
Belinda Lopez
Zack Grant
Strategist
Zach Pentel
Nathan Doiev
Account Team
Alexandra Tanguay
Lauren Solomon
Payman Kassaie
Jonathan Chu
Lauren King
June Sauvaget
Kaleb Ruel
Dayna Tran
Kathryn Griffin
Christopher Hill
Sarah Henderson
Claudia Stauss
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