ADC Awards
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Category
Television / Film / Online Video / Television / Online Low Budget - Single
Annual ID
ADC_ADV20_061S
About the Work
SEVEN MOTHERS is a love letter to the women who raised Pyer Moss' founder, Kerby Jean-Raymond, after his mother’s death. The film begins at an urban Black church, as a young boy cries at his mother’s funeral. As we meet his support system, her wake becomes too intense for him to bear. The boy moves through his grief in touching vignettes, as seven strong women impart lessons about food, business, fashion, academics, sports, family, and faith. The boy returns to church alongside his “religious mother,” who has helped him cope with the presence of his mother’s spirit - a force he’s been unable to grasp. As he happily enjoys the gospel choir, he is shattered by a reminder of his mother. That night, his mother appears in his dream, an ethereal figure still watching over him, and finds strength and love in her spirit - his whole life ahead.
2020 Awards
Total Points: 15
Silver Cube
Credits
Client / Brand
Pyer Moss / New York City
Production Company
m ss ng p eces / Los Angeles
Popp Rok / Toronto
Creative Director
Kerby Jean-Raymond
Director
Director X
Executive Producer
Ari Kuschnir
Kate Oppenheim
Brian Latt
Dave Saltzman
Edward Grann
Taj Critchlow
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