ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video / Television - Single
Annual ID
ADC_ADV20_102M
About the Work
Guinness wanted to increase sales during the Six Nations rugby tournament. And confirm their status as the number one beer of choice for rugby fans. The Six Nations is rugby’s longest running competition. Guinness became headline sponsors in 2019. To demonstrate that they were the obvious choice for rugby fans, they decided to demonstrate that they understood rugby fans. So while most rugby-themed ads celebrate the players, this one celebrates the supporters. It tells the true-life story of a mother who left her two sons all her money in her will. On the condition that they spent it all on rugby. The real brothers, Gareth and David Rees, play themselves in the ad.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
AMV BBDO / London
Production Company
Stink / London
Music / Sound Production Company
Wave / London
Post Production Company
Whitehouse / London
The Mill / London
Media Distribution Company
Carat / London
Chief Creative Officer
Alex Grieve
Creative Director
Nicholas Hulley
Nadja Lossgott
Director
Tom Green
Director of Photography
Nicolas Karakatsanis
Editor
Russell Icke
Executive Creative Director
Nicholas Hulley
Nadja Lossgott
Sound Designer
Parv Thind
Writer
Tim Riley
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