ADC Awards
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Category
Television / Film / Online Video / Television - Single
Annual ID
ADC_ADV20_064B
About the Work
To promote its new technology label IQ.DRIVE, Volkswagen had to talk about road safety in its own way. Which means in a human, understanding way. Most of the time, advertisers highlight the safety these technologies provide to you. We chose a new perspective. What about the safety they provide for all the others around? Starting with a global insight: on the road, we blame other people for all. But we all make mistakes. To make the roads safer, we should do more to protect those around us. Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others. A voiceover delivers an absurd rant against all the others on the road, while the camera takes us into a quiet journey among all these “others” who look a lot like us. The pictures are taken from the points of view of invisible drivers, creating a gallery of portraits in motion. The ending text reminds us that we are all “others” and we should protect each other.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
DDB, Paris / Paris
Production Company
Wanda / Paris
Music / Sound Production Company
The / Paris
Post Production Company
Mikros / Paris
Art Director
Mickaël Jacquemin
Director
Si & Ad Si & Ad
Director of Photography
Barry Ackroyd
Editor
Paul Watts
Executive Creative Director
Alexander Kalchev
Music Supervisor
Marine Cremer
Strategist
Loïc Morando
Writer
Benoît Oulhen
Account Team
Alban Callet
Axel Renaudin
Coralie Bouillier
Maxime Brafman
Léa Villani
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