ADC Awards
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Category
Design for Good / Illustration - Series
Annual ID
ADC_DFG20_024B
About the Work
Vaccine hesitancy – the reluctance to vaccinate despite the availability of vaccines – has increasingly become a global pandemic. In fact, the World Health Organization ranked vaccine hesitancy as one of the top 10 health threats in the world for 2019. Clearly, vaccination is important, but rather than scare people into awareness, we wanted to create something positive and universally accessible. These (animated) posters, as part of a global vaccine awareness campaign for UNICEF targeted at parents and parents-to-be to promote #VaccinesWork, illustrate the protection vaccines provide in a way that’s simple enough to be immediately understood around the world. Our creative solution was to convey the importance and effectiveness of vaccination in an unmistakably simple way. Once we realized that an arm administering a vaccine to a child could provide a metaphorical barrier of protection, we knew we had something that would resonate across languages and cultures. With the help of some light-hearted illustration, we chose to show kids in aspirational roles as a vaccine safeguards them from clear and logical antagonists.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
RPA / Santa Monica
Post Production Company
Hellium / Santa Monica
LOBO / New York
The Jacky Winter Group / Australia
Jigisha Bouverat Collection / El Segundo
SNYDER / New York
Chief Creative Officer
Joe Baratelli
Chief Marketing Officer
Tim Leake
Executive Producer
Gary Paticoff
Producer
Matthew Magsaysay
Creative Team
Jason Sperling
David Fredette
Ricardo Gurgel
Account Team
Rebecca Mendelson
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