ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Animation / Series
Annual ID
ADC_ILT20_005S
About the Work
This is a campaign of 14 animated spots that address the issue of staffless libraries in the Toronto Public Library system, and how the workers union (TPLWU) is trying to raise awareness of the pitfalls of eliminating staff for the purposes of cost-saving or efficiency. Each spot features a specific consequence of having no staff at a library. These are executed in an alarming yet humorous style and are meant to rally union members as well as the general public to this problem. The campaign continues to be implemented in social media as well as YouTube and is currently used to raise awareness at staff workers meetings and rallies.
2020 Awards
Total Points: 15
Silver Cube
Credits
Production Company
Head Gear Animation / Toronto
Animator
Julian Grey
Group Creative Director
Robert Murdoch
Director
Julian Grey
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