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2020 ADC Awards - Illustration

88 Reasons

Agency Geometry Ogilvy Japan / Tokyo

Client JFOODO
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Annual ID

ADC_ILT20_037M

About the Work

Since those in Hong Kong have great Cantonese food to choose from, we needed to give them a good reason to eat Japanese sushi. So we gave them 88 reasons in one site. We also knew that Japanese culture was a big interest to those in Hong Kong, so we captured not just food, but the Japanese world surrounding Japanese food in a kind of endless and boundless treasure of Japanese culture. We did this by creating a kind of infinity feel to the website. There was really no end to it, or to the world of Japanese sushi, as it was built in a kind of loop or globe that brought you back to your original starting position if you searched far and wide enough. It became, truly, a traveling journey through the world of Japanese sushi.