ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Promotional / Collateral / Single
Annual ID
ADC_ILT20_072M
About the Work
This is key art for PlayStation’s global campaign to promote Japanese titles to the world. The key art is drawn based on the brand’s core value, “Diversity of playful minds,” and is inspired by Japanese PlayStation titles. It was extended in global digital ads and a PS4 themed wallpaper.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
Six Inc. / Tokyo
HAKUHODO / Tokyo
Art Director
Eiichi Tanigawa
Creative Director
Yuta Okuyama
Freelancer
Headlight / Tokyo
Illustrator
Shohei Otomo
Producer
Takashi Aso
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