ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2020 ADC Awards - Motion / Film / Gaming Craft

Train

Agency BBDO / New York + Furlined / New York

Client AT&T
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Annual ID

ADC_MOT20_003S

About the Work

We open on a train chuffing through the Great American West circa 1870. We cut to a group of bandits about a mile down the track, laying sticks of dynamite. Back inside the train cabin, the conductor leans out the window for a better view as he pulls the whistle. He suddenly has a terrible realization: “They’re blowing the track!” They slam on the brakes, but the train has too much momentum. The bandits detonate the dynamite, derailing the train. As the dust settles, the “face” of the locomotive suddenly comes to life. We reveal that the entire world has been replaced by stop-motion miniatures. The train cars sing about needing to get the train back on the track. The figurine bandits are dumbstruck as the train chuffs off into the horizon. A super appears: “From Westerns to Family Films, get movies and more with AT&T unlimited plans.”