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2020 ADC Awards - Motion / Film / Gaming Craft

Jif Bunker

Agency Publicis North America / New York + Hungry Man / New York + Union Editorial / New York + The Mill / New York

Client The J.M. Smucker Company
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Annual ID

ADC_MOT20_048M

About the Work

Jif Peanut Butter - Bunker Imagine fleeing from an apocalyptic alien invasion to take shelter in the bunker that has everything you could ever want… except for that one thing you NEED… Jif Peanut butter. Time to make the decision – Do you stay, or do you go? That’s what happens with this film, Bunker, part of the That Jif’ing Good campaign. A far cry from the cliché peanut butter world of morning sunshine and chirping birds, this cinematic film took a much different approach, one that’ll make you question yourself - how far would you go for the fresh-roasted peanut taste of Jif?