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2020 ADC Awards - Motion / Film / Gaming Craft

Audi: Tilted World

Agency Philipp und Keuntje / Hamburg + FoxDevil Films / Hamburg + Tracks & Fields / Berlin + nhb / Hamburg

Client AUDI AG
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Annual ID

ADC_MOT20_050M

About the Work

Task: Audi wants to reinvent itself and redefine its brand claim “Vorsprung durch Technik”. It is no longer just a matter of what is technically feasible, but rather of addressing major social issues with a strong sense of purpose. Particularly when it comes to sustainability, Audi believes it has a special responsibility. The idea: When it comes to sustainability, the world is in a dire situation. Audi alone cannot save the world, but it can help restore the balance. The goal: by 2025, it wants to reduce its carbon footprint by 30 %. It’s not a miracle cure, but it’s a step in the right direction: if everyone does their part, we can help restore balance in the world one step at a time. The solution: Under Bruce St. Clair’s direction, a film was created that captivates its audience from the very first shot: Why are all the people on a slant? How did they do that? Is this an animated film? Bruce St. Clair succeeds in combining stunning visuals with authenticity and aesthetics without losing sight of the story.