ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Motion / Film / Gaming Craft

Train

Agency BBDO / New York + Furlined / Los Angeles

Client BBDO New York
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Annual ID

ADC_MOT20_051M

About the Work

We open on a train chuffing through the Great American West circa 1870. We cut to a group of bandits about a mile down the track, laying sticks of dynamite. Back inside the train cabin, the conductor leans out the window for a better view as he pulls the whistle. He suddenly has a terrible realization: “They’re blowing the track!” They slam on the brakes, but the train has too much momentum. The bandits detonate the dynamite, derailing the train. As the dust settles, the “face” of the locomotive suddenly comes to life. We reveal that the entire world has been replaced by stop-motion miniatures. The train cars sing about needing to get the train back on the track. The figurine bandits are dumbstruck as the train chuffs off into the horizon. This work was created for the sole purpose of entertaining movie lovers in theaters across the nation by highlighting the massive breadth of content AT&T has to offer. The film bounces from one genre to an opposing genre to illustrate that you can get the content you love, whatever it may be.