ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Motion / Film / Gaming Craft

Circular

Agency Paraic Mc Gloughlin / SLIGO

Client Páraic Mc Gloughlin

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Category

Motion / Film / Music Video

Annual ID

ADC_MOT20_026B

About the Work

The idea for this video initially came from a thought about Obsession (the vicious cycle.) I think we often find ourselves getting caught up in routines, letting small problems become unnecessarily overwhelming and consuming so much of our time.It seems so easy to let this happen. At the same time I think it is often some form of obsession that drives people to do what they love, find people they love etc, it's quite a strange old thing... Using the Circle as a symbol of an inescapable and never ending notion, I tried to evoke a feeling of the infinite, and the idea of a reoccurring and self made predicament... I used circles as the main subject matter as circles have an infinite symmetry, they can be rotated by any amount and always look the same, they’re the only 2D shape with infinite symmetry. It's amazing how a simple circle can be so complicated! I suppose there is a reason why the circle is one of the classic representations of infinity. Also I really love the shape:)

2020 Awards

Total Points: 10

Credits

Client / Brand

Paraic Mc Gloughlin / SLIGO

Composer

Max Cooper

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