ADC Awards
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Category
Design for Good / Integrated Campaign
Annual ID
ADC_DFG20_058M
About the Work
The Wall against Walls. The heaviest letter in history. The idea: On the 30th anniversary of the “Fall of the Berlin Wall”, the citizens of Berlin - supported by the Initiative Offene Gesellschaft" – sent a letter to Donald Trump, written on one of the last existing segments of the historical Berlin Wall. A message and a reminder to the American President that separating our society is never the answer. The White House rejected the letter. The American people did not. The “Wall against Walls” went on a 3 week journey to the southern border. Through the conservative heartland of the United States. Inspiring thousands of people on its way. The "Wall against Walls" found its final destination at the Mexican border. Where it hopefully inspires the next generation to take a stand against a world without walls. The results: Though having a media budget of 0 EUR, the media coverage was overwhelming. Over 150 mass media reports and over 2mio impressions. And countless tears of emotion among the American people.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
Scholz & Friends / Berlin
Rest of the World / Austin
Production Company
Altered LA / Los Angeles
Music / Sound Production Company
Personal Music / Miami
Art Director
Leo-Constantin Scheichenost
Chief Creative Officer
Matthias Spaetgens
Sergio Alcocer
Creative Director
Mirko Derpmann
Jörg Waschescio
Editor
Daniel Klessig
Jan Lagowski
Executive Producer
Marcos Cline-Marquez
Music Supervisor
Alberto Slezynger
Producer
Blas Kisic
Creative Team
Alfonso Aguilar
Account Team
Stefan Wegner
Teresa Sawatzki
Sigrun Wetzel
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