ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Integrated / Digital
Annual ID
ADC_ITG20_016M
About the Work
Budweiser is one lucky beer. We never have to ask people to post with us. They do it all on their own, across all apps. This year, Budweiser decided to throw the hottest influencer party of the year during Super Bowl LIV weekend. BudXMiami was shaping up to be an epic, three day rager, with 200+ of the world’s biggest influencers, across all platforms. Perfect for a brand like Budweiser. Well, almost perfect. Because we realized how, um, backwards we looked whenever people posted with us in selfie mode on all the most popular apps. So we fixed it. And launched the first beer designed to look amazing on all social apps, live stories, filters and even mirror pics. A beer inspired by a generation who lives on social, who would be watching BudXMiami across social. We call it #SelfieBud. During a very competitive and expensive Super Bowl ad weekend, #SelfieBud hijacked the news and generated more than 100 MM impressions on the first night. The idea cost less than $0.40 per label. #SelfieBud sparked social platforms to begin talks to fix their technology- with the global creative director at Facebook/Instagram publicly referring to #SelfieBud as “Simple Genius”.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
Jones Knowles Ritchie / New York
Art Director
Fabio Tridenti
Chief Creative Officer
Tosh Hall
Creative Director
Fernando Passos
Julie Rutigliano
Designer
Sonya Blazey
Editor
Griffin Keller
Alex Casone
Executive Creative Director
Lisa Smith
Photographer
Mari Juliano
Creative Team
Sara Hyman
Miguel Altagracia
Casey James
Joe Lumbroso
Jackie Sumsky
Stephen Kwartler
Grace Dawson
Rachel Ptak
Account Team
Becca Keith
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