ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Beverage - Series
Annual ID
ADC_PKG20_021M
About the Work
Solento is a premium organic sipping tequila inspired by surf culture. Javas Lehn Studio worked closely with the Solento team to concept, create and define the overarching brand story, branding and visual toolkit. Once this was clearly defined we designed a iconic bottle and packaging system that were inspired by the brand's ethos — “ A celebration of slow” . During our branding process we realized the unique opportunity for Solento within the Tequila sector to make a premium play without being perceived as an elitist brand. The brand message, visuals and product have a clear consistent point of view that celebrate this sensibility.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
Javas Lehn Studio / New York
Creative Director
Javas Lehn
Designer
Joseph Margulies
Min Hye Jeon
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