ADC Awards
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Category
Design for Good / Product Design
Annual ID
ADC_DFG20_066M
About the Work
In Brazil, there are 46 million people with some type of disability. 7% of them have a motor disability. Despite a wheelchair user being capable of driving an adapted car, when they go to the streets, they must face the overwhelming lack of accessibility. The Accessibility Mat was created to work as a portable accessibility tool for disabled drivers. A piece of design, made of a very light and resistant material, created from a part that already exists inside the car, the trunk mat. The driver just needs to get the Mat in the trunk, fold it, put in the back of their wheelchair and use it whenever they need to. The Mat also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone and an app with a map point the exactly place it was used. That way we create a precious databank to share with local authorities in order to help building accessible cities. It was able of turning Ford beliefs of mobility into a tangible piece, capable of changing people’s lives. It’s a new way to think mobility. A new way to move even when the driver is outside the car.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
GTB / São Paulo
Design Firm
Code Studio / São Paulo
Production Company
Bizsys / São Paulo
Paranoid / São Paulo
Music / Sound Production Company
Supersonica / São Paulo
Art Director
Vinny Couto
Creative Director
Rodrigo Strozenberg
Creative Technologist
Icaro de Abreu
Executive Creative Director
Vico Benevides
Writer
Lucas Arantes
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