ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Typography

Create #ForTheThrone: Beric's Sword

Agency 360i / New York + HBO / New York

Client HBO

Category

Environmental / Single or Series

Annual ID

ADC_TYP20_018M

About the Work

For the Create For The Throne campaign, artists were sent authentic Game of Thrones props to reimagine as pieces of artwork. We partnered with Precision Neon to create a typographic neon sign representing the sword of Beric Dondarrion, a character who famously wields a flaming sword in battle. Within the flames is the first half of the famous call and repeat prayer to the Westeros god Lord of Light, 'The night is dark,' executed in custom-drawn blackletter.

2020 Awards

Total Points: 2

Merit Honor

Credits

Agency

360i / New York

Client / Brand

HBO / New York

Art Director

Sarah Arrington

Chief Creative Officer

Menno Kluin

Creative Director

Andrew Hunter
Doug Murray

Executive Creative Director

Frank Cartagena
Sam Shepherd

Executive Producer

Kristina Kane

Photographer

Nicolas Alan Cope

Producer

Adrienne Darnell

Writer

Victor Rivera

Account Team

Danielle Calogera
Allison Guggenheimer
Andrew Zinker

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