ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Environmental / Single or Series
Annual ID
ADC_TYP20_018M
About the Work
For the Create For The Throne campaign, artists were sent authentic Game of Thrones props to reimagine as pieces of artwork. We partnered with Precision Neon to create a typographic neon sign representing the sword of Beric Dondarrion, a character who famously wields a flaming sword in battle. Within the flames is the first half of the famous call and repeat prayer to the Westeros god Lord of Light, 'The night is dark,' executed in custom-drawn blackletter.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
360i / New York
Client / Brand
HBO / New York
Art Director
Sarah Arrington
Chief Creative Officer
Menno Kluin
Creative Director
Andrew Hunter
Doug Murray
Designer
Brian Gartside
Jared Lawton
Executive Creative Director
Frank Cartagena
Sam Shepherd
Executive Producer
Kristina Kane
Photographer
Nicolas Alan Cope
Producer
Adrienne Darnell
Strategist
Angela Arner
Rohan Krishnan
Writer
Victor Rivera
Account Team
Danielle Calogera
Allison Guggenheimer
Andrew Zinker
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