ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Typography

Making Impossible Possible

Agency Jones Knowles Ritchie / London

Client Courtney Tulloch
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Annual ID

ADC_TYP20_001G

About the Work

Courtney Tulloch does things other gymnasts can’t. The proof? He’s got two moves named after him (the T1 and T2). He pushes his body to the limits. And it’s made him a champion. Our task was to craft a typeface that could speak the gymnast’s language. It would need to be uniquely ownable to Courtney - helping to elevate his profile on digital platforms and far beyond gymnastics. Tulloch One and Two are the result of 3D modelling, motion and traditional type design coming together. Every character is inspired by the visual language of the rings, as well as Courtney’s performances on them. Just like Courtney’s moves, the striking typefaces give the impression of impossibility when in motion. It’s only when you see the letterforms rotate 360° that they become comprehensible.