ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Typography

Ribaasu

Agency Tien-Min Liao / New York

Client Typeji

Category

Typefaces / Font Systems / Single or Series

Annual ID

ADC_TYP20_011G

About the Work

Ribaasu: A multi-script reverse-contrast typeface In standard typefaces, verticals are usually heavier than horizontals. However in a reverse-contrast typeface, the normal weight distribution is reversed; the result is that the weight becomes concentrated along the cap-height, x-height and baseline, which creates a strong horizontal visual connection. Unlike the Latin alphabet, the weight distribution in Kanji and Kana are much more complex, and not just on the verticals. Many strokes are diagonal or curved, therefore the weight distribution varies on different strokes. Simply reversing the weight distribution may not create the same visual result as the Latin one. Instead of reversing the weight literally, my approach is to create a non-Latin reverse-contrast in order to capture the visual essence of the Latin reverse-contrast. That essence is the quirky personality and strong horizontal connection, thus, both can work together in a visually compatible way.

2020 Awards

Total Points: 25

Credits


Related Awards

 

 

 

 

Follow Us