ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Design for Good / Fashion Design
Annual ID
ADC_DFG20_020S
About the Work
83 Futures is the most exclusive streetwear brand in the world. Because you have to register to be an organ donor to buy any of our high-profile collabs with major designers. It’s all to solve a problem: 60% of people waiting for an organ transplant are from multicultural communities, but only 32% of registered donors are from those communities. We had to turn donor skeptics into advocates. These are collabs that save lives. Because you have to give something precious to get something precious.
2020 Awards
Total Points: 15
Silver Cube
Credits
Agency
The Martin Agency / Richmond
PR / Marketing Agency
JLT Productions / Los Angeles, CA
Client / Brand
Donate Life America / Richmond
Production Company
Musictoday / Crozet, VA
Animator
Josh Corliss
Art Director
Derek Smith
Sara Goforth
Chief Creative Officer
Karen Costello
Creative Director
Adriel Nunes
Jonathan Richman
Alexander Zamiar
Rique Santiago
Executive Creative Director
Jerry Hoak
Executive Producer
Tasha Dean
Kim Zaninovich
Photographer
Erada Svetlana
Producer
Lee Khleang
Jim Burns
Dina Alemu
Writer
Emma Richards
Creative Team
Sean Harrington
Margaret Griffiths
Chad Hilton
Janae Twisselman
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