Kyoto is still an “old” town, in present age that new things are dizzying born. However, a part of its identity, traditional crafts, is now disappearing cause of globalization, normalization and change of lifestyle. The oldness become new value and new pride of modern people, by our design. We serve “new old” things from traditional Kyoto city, and it’s purpose of whole this brand. This product was made by “shibori-zome” , squeezing dye. It’s a technique of cloth dying, which makes unique pattern by squeezing or pinch a part of cloth. It was told to be over 100 patterns, but now diminished to dozens, because of decrease in craftsman. “TOCHU” is a scarf that was stopped in the middle of dying process and commercialized. ”TOCHU” means “IN PROCESS” in Japanese, and user complete the process. You can experience the process of crafting to complete this product, it is reliving traditional manufacturing of craftsman. To unwind wrapping of TOCHU is the fun of opening gift wrapping, but also the process of knowing crafts.