ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Advertising

Fantastic Voyage

Agency 72andSunny / Los Angeles + Adobe

Client Adobe

Category

Art Direction - Digital / Motion / Digital

Annual ID

ADC_ADV21_002G

About the Work

Adobe Photoshop's latest campaign aims to inspire creators to go wherever their imagination takes them.

As its centerpiece, the "Fantastic Voyage" film celebrates Photoshop's true power - not only as a creative tool, but as a vehicle that empowers us to re-imagine the world and go to the furthest corners of our imagination.

Follow along as our hero, through the power of her own creativity and Photoshop, re-imagines her own ordinary commute into an extraordinary voyage.

2021 Awards

Total Points: 45

Credits

Agency

72andSunny / Los Angeles

Client / Brand

Adobe

Creative Director

Kristian Grove Moller

Director of Photography

Matias Baucard

Editor

Bill Smedley

Group Creative Director

Lauren Smith

Producer

David Stewart

Sound Designer

Michael Anastasi

Strategy Director

Marc Pardy

Chief Creative Director

AJ Joseph

Executive Vice President, Chief Marketing Officer

Ann Lewnes

Managing Director / Executive Producer

Lisa Tauscher

Partner, Executive Creative Director

Matt Murphy

Senior Creative Director

Doug Beach
Mark Valenta

Senior Designer

Bartolome Graziana

Senior Strategist

Lilianna Wagner

Art Producer

Juanita Gonzalez Valencia

Brand Coordinator

Trent Teixiera

CEO

Guillaume Marien

Colorist

Mathieu Caplanne

Director Global Marketing

Amit Singh

Director, Advertising & Media Strategy

Erin Zuccaro

Director, Performance Media

Steve Weeks

Global VP, Head of Marketing, Digital Media

Monte Lutz

Group Brand Director

Danielle Gard

Integrated Brand & Marketing

Britt Packouz

Junior Film Producer

Tanya Zaccaro

Lead 2D Artist

Emeric Samier
Yann Aldabe

Lead 3D Artist

Stéphane Rogeon
Philippe Gonzalez
Guillaume Kerfriden
Sandro Bertchi
Cyril Cassaigne

Lead Compositors

Sonia Ferreira
Laila Sonsino
Mathieu Malard

Lead Flame Artist

Fred Brandon
Clément Germain

Lead FX artist

Thomas Van Maele

Partnerships & Legal Director

LaTanya Ware

Partnerships & Legal Junior Manager

Jacy Glassey

Partnerships & Legal Senior Manager

Beau Thomason

Senior Brand Manager

Jen Toohey

Senior Film Producer

David Lynch

Senior Writer

Scott Reedy

Sound Engineer

Matt Miller

VFX On-set Supervisor

François-Xavier Pourre

VFX Producer

Alan Portillo Moro

VFX Supervisor

Jehan Bouazza

VP, Brand Marketing

John Travis

VP, Experience Marketing

Alex Amado

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