ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction - Digital / Motion / Motion
Annual ID
ADC_ADV21_003G
About the Work
In the near future, London is in chaos and your freedom is about to be taken away.
Not exactly the new world you dreamed of?
Don't worry, it's still just a game, and you can change all that.
The main objective of this film was to show the “where” and “when” of the game, which is very clearly a dystopian London on the near future.
We carefully avoided a cyborg queen and cloned horse-guards but preferred a taxi of yesterday and drones of tomorrow.
Not exactly the new world you dreamed of?
Don't worry, it's still just a game, and you can change all that.
The main objective of this film was to show the “where” and “when” of the game, which is very clearly a dystopian London on the near future.
We carefully avoided a cyborg queen and cloned horse-guards but preferred a taxi of yesterday and drones of tomorrow.
2021 Awards
Total Points: 45
Gold Cube
Credits
Agency
DDB Paris / Paris
Production Company
Pinkman.tv / Paris
Music / Sound Production Company
Machine Final Cut / London
Composer
Killawatt -
Director
Alberto Mielgo
Executive Creative Director
Alexander Kalchev
Strategist
Sébastien Genty
Dominique Castellano
Writer
Patrice Dumas
Agency Producer
Quentin Moenne Loccoz
Advertiser Supervisor
Lionel Hiller
Pierre Miazga
Agency Supervisor
Alban Callet
Nicolas Carlotti
Quentin Grimal
Vincent Léorat
Marie-Elise Archambaud
Business Director
Olivier Massanella
Studio Coordinator
Maria Mira
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