ADC Awards
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Category
Craft in Video / Direction - Single
Annual ID
ADC_ADV21_005G
About the Work
NIKE - YOU CAN’T STOP SPORT
This film, part of Nike’s “You Can’t Stop Sport” Campaign, celebrated the much anticipated return to sports (both for athletes and fans) after its complete absence for the first time in living memory.
At its heart it is a celebration of bringing people together at a time when we were all forced apart. The split screen devise is a metaphor for that, connecting and showcasing a widely diverse perspective of sports, people and places.
The 90sec film is seamlessly stitched together from a blend of archival and newly shot footage featuring both elite Nike and everyday athletes.
The return to sports marked a moment of togetherness and hope at a very dark time, when we were separated in more ways than one. It captured an extraordinary moment in our time, in an unapologetically positive and defiant way.
Narrated by Megan Rapino
We’re never alone, and that, is our strength
Because when we’re doubted, we’ll play as one
When we’re held back, we’ll go farther and harder
If we’re not taken seriously, we’ll prove that wrong
And if we don’t fit the sport, we’ll change the sport
We know things won’t always go our way
But whatever it is, we’ll find a way
And when things aren’t fair we’ll come together for change
And no matter how bad it gets, we will always come back stronger
Because nothing can stop what we can do together
YOU CAN’T STOP SPORT
NIKE
This film, part of Nike’s “You Can’t Stop Sport” Campaign, celebrated the much anticipated return to sports (both for athletes and fans) after its complete absence for the first time in living memory.
At its heart it is a celebration of bringing people together at a time when we were all forced apart. The split screen devise is a metaphor for that, connecting and showcasing a widely diverse perspective of sports, people and places.
The 90sec film is seamlessly stitched together from a blend of archival and newly shot footage featuring both elite Nike and everyday athletes.
The return to sports marked a moment of togetherness and hope at a very dark time, when we were separated in more ways than one. It captured an extraordinary moment in our time, in an unapologetically positive and defiant way.
Narrated by Megan Rapino
We’re never alone, and that, is our strength
Because when we’re doubted, we’ll play as one
When we’re held back, we’ll go farther and harder
If we’re not taken seriously, we’ll prove that wrong
And if we don’t fit the sport, we’ll change the sport
We know things won’t always go our way
But whatever it is, we’ll find a way
And when things aren’t fair we’ll come together for change
And no matter how bad it gets, we will always come back stronger
Because nothing can stop what we can do together
YOU CAN’T STOP SPORT
NIKE
2021 Awards
Total Points: 45
Gold Cube
Credits
Agency
Wieden+Kennedy / Portland
Client / Brand
Nike
Production Company
Pulse Films
Post Production Company
Joint Editorial / Portland
Art Director
Naoki Ga
Copywriter
Dylan Lee
Creative Director
Alberto Ponte
Alex Lopez
Ryan O'Rourke
Director
Oscar Hudson
Director of Photography
Logan Triplett
Executive Creative Director
Eric Baldwin
Jason Bagley
Executive Producer
Darren Foldes
Davud Karbassioun
Jake Brand
Krystle Mortimore
Leslie Carthy
Sound Designer
Noah Woodburn
Assistant Editor
Charlie Harrington
Kris Faris
Luke Buckley
Brand Strategy Director
Aj Blumenthal
Nathan Goldberg
Color Executive Producer
Thatcher Peterson
Global Group Strategy Director
Andy Lindblade
Paula Bloodworth
Post Executive Producer
Leslie Carthy
Senior Producer
Byron Oshiro
Katie McCain
VFX Executive Producer
Kim Christensen
Patrick Nugent
2D VFX Artist
Adam Flynn
Andy Rafael Darrios
Dan Ellis
Enid Dalkoff
Hugh Seville
Kevin Stokes
Matt Sousa
Michael Vaglienty
Richard Hirst
Rod Basham
Shauna Prescott
Stefan Gaillot
Steve Wolff
Susanne Scharping
Urs Furrer
3D Tracker
Joe Chiechi
Michael Cardenas
Mike Bettinardi
After Effects
Ben Corbin
Damian Riddell
Associate Producer
Samson Selam
Shani Storey
Audio Assistant
Natalie Huizenga
Brand Director
Kate Rutkowski
Brand Manager
Paanii Annan
Broadcast Traffic
Billy Mucha
Sabrina Reddy
Business Affairs
Edith Ortiz
Emily Kahn
Karen Crossley
CG Modeler
Dustin Mellum
CG Supervisor
Andy Wilkoff
Color Assist
Corey Martinez
Dylan Bursick
Color Producer
Jenny Bright
Colorist
Daniel De Vue
Creative Operations Manager
David Ramirez
Saba Spencer
Cutting Assistant
Jacey Nuñez
Jasmine McCullough
Design Operations Manager / Design Producer
Alicia Kuna
Michael Rosenau
Michael Frediani
Director of Production
Matt Hunnicutt
Footage Researcher
Izzie Raitt
Global Brand Director
Andre Gustavo
Bill Maginnis
Bradley Firth
Lead Flame
Patrick Murphy
Managing Director
Hillary Rogers
Jennifer Sofio Hall
Media Team
Claudia Iraheta
Danny Sheniak
Emily Dalton
Graham Wallace
Reme DeBisschop
Vivian Zhang
Online Editor
Chris Riley
Kevin Stokes
Sam Kolber
Post Producer
Kathleen Russell
Post Production Coordinator
Aubree VanDercar
Production Designer
Adam Wilson
Senior Director
Andy Whiteside
Studio Designer
Jamon Sin
Joan Comellas
Mitch Wilson
Studio Manager - Brand Defining
Janine Engel
VFX
a52 / Los Angeles
VFX Producer
Andrew Rosenberger
Everette Cross
Jillian Lynes
VFX Supervisor
Patrick Murphy
VP, Global Brand Creative
Gino Fisanotti
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