This project was a real partnership and huge collaboration with Joint Editorial and Wieden+Kennedy. As footage was selected and “slap comps” were sent over, a52 would evaluate whether or not it was achievable. Because we never wanted to say, this shot is not possible - we had to be creative and find ways to painstakingly reconstruct backgrounds, create stadiums, remove and rebuild people and entire backgrounds, in order to follow tracking shots. In order to do this kind of VFX and make it undetectable, we’d go through all possible footage and find areas where we could rebuild the background and then re-project it, so that it had some shape and dimension to it, and then we would track it back into the shot. Then, we rotoscoped in our hero athletes. But, if there’s someone’s hand that was in front of an arm, then we had to go in again and rebuild her arm. This project is one of the most ambitious commercials a52 has ever worked on. Even though we knew we were going to be working with found footage, we didn't quite know how enormous the effort was going to be to blend the split screens together seamlessly - to tailor each and every shot to make that look effortless. In total there were 1,040+ hours of compositing and 4,000 action sequences researched. The final spot features 72 sequences, 24 sports, and 53 athletes. When you watch the final film, it feels seamless. VFX which is always in the background but truly was, in this case a huge undertaking.