ADC Awards
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Category
Innovation / Branded Content / Entertainment
Annual ID
ADC_ADV21_009G
About the Work
Germans are some of the best sorters of rubbish in the world, but well under 30% of our plastic is recycled. Rather than dealing with our own trash, Germany is the third biggest exporter of plastic waste (behind the USA and Japan) to countries in South East Asia. The ocean plastic problem goes far deeper than anything previously imagined. The problem is so bad that new deep-sea species are being found already contaminated by plastic.
When you find a new species you get to give it a name. To highlight that our ocean plastic problem goes deep, we named a new deep-sea species after the plastic found inside its body - Eurythenes plasticus.
This idea is the culmination of over one and a half years of collaboration together with world renowned marine ecologist Dr Alan Jamieson from Newcastle University. The campaign launched on 05.03.20 with the official publication of the Scientific Manuscript, creating history and making Eurythenes plasticus officially part of our planet’s taxonomic record. Within hours, a worldwide conversation had ignited over the extent of the plastic pollution in our oceans in over forty countries. Following the publication of the new species, we rolled out an actionable approach across Facebook and Instagram by creating an interactive deep-dive journey using the “Pitch, Play, Plunge” framework. We made interactive and educational ads and organic activations all driving the user to the main campaign objective - sign the petition.
When you find a new species you get to give it a name. To highlight that our ocean plastic problem goes deep, we named a new deep-sea species after the plastic found inside its body - Eurythenes plasticus.
This idea is the culmination of over one and a half years of collaboration together with world renowned marine ecologist Dr Alan Jamieson from Newcastle University. The campaign launched on 05.03.20 with the official publication of the Scientific Manuscript, creating history and making Eurythenes plasticus officially part of our planet’s taxonomic record. Within hours, a worldwide conversation had ignited over the extent of the plastic pollution in our oceans in over forty countries. Following the publication of the new species, we rolled out an actionable approach across Facebook and Instagram by creating an interactive deep-dive journey using the “Pitch, Play, Plunge” framework. We made interactive and educational ads and organic activations all driving the user to the main campaign objective - sign the petition.
2021 Awards
Total Points: 45
Gold Cube
Credits
Agency
BBDO Group Germany GmbH
PR / Marketing Agency
Wildstyle Network GmbH
Production Company
Sehsucht GmbH
Post Production Company
CraftWork – a brand of ad agencyservices GmbH
Media Distribution Company
Facebook Germany GmbH
Hearts & Science Germany GmbH
Intermate Media GmbH
Omg Fuse
Animator
Mathias Boyungs
Art Director
Bernd Rose
Marco Serra
Rosario Brancato
Chief Creative Officer
Kristoffer Heilemann
Till Diestel
Composer
Alex Komlew
Creative Technologist
Martin Boeing-Messing
Director
Niklas Lemburg
Director of Photography
Alexander Link
Editor
Juhn Kim
Executive Creative Director
Andy Wyeth
Producer
Stephanie Huelsmann
Strategist
Benjamin Pleissner
Kyle Duckitt
Audio Production House
Studio Funk GmbH & Co. KG
Chief Production Officer
Steffen Gentis
Creative Support / Managing Director
Hans-Christoph Schultheiss
Music / Sound Design
Alex Komlew
Production Director / Producer
Kat Wyeth
Retoucher
pretty on point
Scientist
Johanna Weston
Scientist / Voice-Over Artist
Dr. Alan Jamieson
Script
Andy Wyeth
Sound Engineer
Arne Schultze
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