ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Out of Home / Point of Purchase
Annual ID
ADC_ADV21_027S
About the Work
For trans and nonbinary people, using the right name is not just a matter of expression, it’s also one of acceptance, and even physical safety. In fact, 32% of transgender people who’ve shown an ID card with a name or gender that didn’t match their gender presentation have been verbally harassed, denied benefits or service, asked to leave, or assaulted. In 2019, a trans creative shared his personal experience with Mastercard, along with a potential solution. This opened the door for the brand to continue “Doing Well by Doing Good” through championing the belief that all people deserve to be accepted, as it’s done for decades.
2021 Awards
Total Points: 21
Silver Cube
Credits
Agency
McCann / New York
Production Company
Hungry Man / Los Angeles
Music / Sound Production Company
JSM Music / New York
Art Director
Mikayla Lapierre
Associate Creative Director
Hope Nardini
Luis Crigler
Creative Director
Andre DeCastro
Carlos Wigle
Evan Benedetto
EVP, Executive Creative Director
Cinzia Crociana
Joel Rodriguez
Pete Jones
EVP, Global Executive Creative Director
Pierre Lipton
Global ECD, CCO McCann Europe
Adrian Botan
Senior Copywriter
Nick Larson
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