ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Advertising

The Last Dance Deep Fake

Agency ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

Client ESPN / State Farm

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Category

Television / Film / Online Video / Television - Single

Annual ID

ADC_ADV21_033S

About the Work

When the pandemic shut down production right before a planned shoot, the creative team was forced to completely rethink State Farm’s role in the highly anticipated documentary ESPN series The Last Dance.

With the narrative of The Last Dance being driven by vintage sports reporting, we used archival footage and facial mapping technology to seamlessly blend the documentary and our branded content.

Campaign

One Club for Creativity

2021 Awards

Total Points: 21

Credits

Agency

Translation / Brooklyn

Internal / In-House Agency

ESPN CreativeWorks / New York

Production Company

ArtClass Content / New York

Animator

Darren Dai

Art Director

Dupree Bostic

Creative Director

Jamie Overkamp

Director

Shaun Collings

Director of Photography

Carlos Reyes

Executive Producer

Kate Aspell

Group Creative Director

Alex Kaplan
Barry Katz

Producer

Nick Aquilino

Strategist

Megan Mundo

Strategy Director

Shani Syphrett

Group Strategy Director

John McBride

Senior Creative Director

Jay Marrotte

Senior Social Media Brand Content Specialist

Nicole Gartner

Account Executive

Stephen Rich

Assistant Account Executive

Bridget Derraugh

Audio Post

Tj Dumser

Chief Executive Officer & Founder

Steve Stoute

Context Director

Evan Auerbach

Director Talent Management

Chris Duffy

Director Talent Relations

Lisa Stokes

Flame

Chris Weingart
Rod Basham

Group Account Director

Julia Farber

Group Context Director

Joel Rodriguez

Head of Client Services

Susanna Swartley

Head of Production

Sparkle Jones

Manager CW Strategy

Colin Ryan

Managing Director

Geno Imbriale

Senior Context Strategist

Jay Legaspi

Senior Data Analyst

Jineen Carcamo

Senior Director Production

Kyle Wright

Senior Project Manager

Ali Schurz

Senior VP, Brand & Marketing Solutions

Sean Hanrahan

VP ESPN CreativeWorks

Carrie Brzezinski-Hsu

VP, Production

Anthony Nelson

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