ADC Awards
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Category
Craft in Video / Animation - Single
Annual ID
ADC_ADV21_036B
About the Work
“Unbreakable” is a CG film we created with agency AREA 23 for biopharmaceutical company Insmed. The 2 ½+ minute piece aims to bring awareness about Nontuberculous Mycobacterial (NTM) lung disease, a condition which can be difficult to identify due to its similar symptoms with other lung conditions. The film was crafted to create a sense of urgency for doctors and specialists to recognize and diagnose NTM and to direct healthcare providers and patients to a dedicated site for more info: NTMfacts.com.
“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.
“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Area 23, an FCB Health Network Company / New York
Production Company
Roof Studio
Animator
Alex Ferreira
Andrea Delfino
Bruna Berford
Bruno Santos
Christian Weckl
Daniel Oliveira
Emerson Manfrin
Francisco Catão
Hannry Pschera
Jesiel Almeida
Jonathan Edward
Jorge Zagatto
Leonardo Felix
Leonidas Maciel
Marcio Nicolosi
Matheus Caetano
Rodrigo Dutra
Associate Creative Director
Jennifer Harrison
Ronnie Caltabiano
Kristen Bell
Corinne Feight
Chief Creative Officer
Tim Hawkey
Creative Director
Guto Terni
Lucas Camargo
Vinicius Costa
Paul Harrington
Director
Roof Studio
Executive Producer
Marcus Lansdell
Group Creative Director
Christopher Bernesby
Joe Capanear
Sound Designer
Roman Zeitlin
Group Executive Producer
Chinkara Singh
Senior Copywriter
Sasha Mishkin
Senior Producer
Kevin Mullucks
3D Layout
Guto Terni
Heber Conde
3D Lead
Heber Conde
3D Lighting
Gustavo Rangel
Guto Terni
Lucas Camargo
Rafael Chies
Animation Lead
Bruno Celegao
Character Design
Lucas Camargo
Character Explorations
Lucas Camargo
Victor El Guy
Compositing
Guto Terni
Environment Design
Guto Terni
Vinicius Costa
Grooming
Hasan Tawfiq
Lucas Camargo
Rouhollah Toghyani
Head of Production
Vanderlei Santana
Lead Rigger
Danilo Pinheiro
LookDev
Camilo Franco
Guto Terni
Josemar Queiroz
Lucas Camargo
Mateus Kurzhals
Rafael Chies
Renato Braz
Vinicius Costa
LookDev Lead
Gustavo Rangel
Modeling
Carolina Avelino
Gean Carlos
Geison Araujo
Lincoln Horita
Roberto Fernandes
Steferson Rocha
Pipeline
Rosenio Pinto
Prop Design
Vinicius Costa
Simulation
Alejandro Echeverry
Heber Conde
Lucas Camargo
Story Lead
Guto Terni
Storyboard
Estevao Chromiec
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