ADC Awards
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Category
Craft in Video / Animation - Single
Annual ID
ADC_ADV21_038B
About the Work
In China’s condom market, 001 condoms (condoms with a thinness of 0.01mm) is the category standard for ultra-thin condom technology. After years of extensive safety testing, Durex finally launched their own 001 line. To assure 'break-anxious' consumers that Durex is the safest 001 on the market, Durex partnered with a brand known to test safety just as extensively: The Volvo XC40. Underscored by Volvo’s dependable brand reputation in China, the film’s visual narrative revolves around safety as a driving plot point. The film follows a couple who wakeup from a VR simulated dream and drive their Volvo XC40 to a safe reality on '001 Island.' In addition to highlighting Durex 001 benefits such as ‘real’ closeness,「safety」stands out as the key attribute conceptually uniting this unexpected brand crossover. Colored in signature Durex 001 colors (black and gold), the film encourages audiences to approach intimacy and embrace reality with a sense of security.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Amber China / Shanghai
Post Production Company
PA FASSION LAB / Shanghai
Art Director
Can Shi
Jody Xiong
Tom Tang
Zack Zhou
Chief Creative Officer
Amber Liu
Copywriter
Colin Chen
Hongyu Bai
Creative Director
Cherry Wang
Willow Yang
Director
Jody Xiong
Executive Producer
Ken Wang
Group Creative Director
Kidd Zhang
Strategist
Sarah Bourek
Strategy Director
Chris Zhang
Simon Chen
Account
Aska Yao
Jessie Lu
Lisa Song
Maureen Nan
Chief Executive Officer
Amber Liu
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