ADC Awards
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Life Needs Truth
Agency Droga5 / New York + The New York Times / New York + Somesuch / New York + Method Studio / New York
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Category
Craft in Video / Direction - Single
Annual ID
ADC_ADV21_041B
About the Work
“Life Needs Truth” was a campaign that showed that, for every part of our chaotic and upended lives, there is a piece of Times journalism that helps bring clarity and guidance to it. We wrote a five-verse visual poem, built with words from Times reporting, which captured the current time and the feeling of living in America. The rhythm of the poem came to life without any VO or narration—the campaign reflected the relationship people have with The Times as they read it in their everyday lives.
The direction was essential to building this film into a visual poem with an original voice. The many complex elements—music, words and images—were brought together to reflect how we, as readers, live. The piece was able to evoke the psychology of the moment and take us on a journey through America in all of its intricacies
The direction was essential to building this film into a visual poem with an original voice. The many complex elements—music, words and images—were brought together to reflect how we, as readers, live. The piece was able to evoke the psychology of the moment and take us on a journey through America in all of its intricacies
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Droga5 / New York
Client / Brand
The New York Times / New York
Production Company
Somesuch / New York
Post Production Company
Method Studios / New York
Art Director
Jackie Moran
Director
Kim Gehrig
Executive Creative Director
Laurie Howell
Toby Treyer-Evans
Executive Producer
Nic,ky Barnes
Vicky Ferraro
Producer
Brandon Chen
Connor Hagan
Forrest Holt
Co-Chief Creative Officer
Felix Richter
Tim Gordon
Communications Strategy Director
Hillary Fink
Creative Chairman
David Droga
Group Strategy Director
Nick Maschmeyer
Senior Copywriter
Ben Brown
Senior Music Supervisor
Mike Ladman
Senior Strategist
Carmen Von Patterson
Sound Designer / Mixer
Aaron Reynolds
Account Supervisor
Tehjal Suri
Associate Account Manager
Vanessa Foinquinos
Associate Director of Film Production
Ruben Mercadal
Editorial
Trim / Cosmo Street / New York
Group Account Director
Alex Wood
Project Manager
Amanda Cohen
Senior Project Manager
Theresa Ganchore
Sound Design & Mix Studio
Wave Studios / New York
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