ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Video / Special Effects
Annual ID
ADC_ADV21_044B
About the Work
This spot imagines a world where Matthew McConaughey wakes up to find himself thin as paper. This newfound flatness adds challenges to every part of the star’s day, whether he’s walking his dog or doing an interview with Jimmy Kimmel. The only way out of this 2D conundrum? Doritos 3D, of course. The spot was an instant hit, becoming the Super Bowl ad with best brand recall according to Ipsos.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Goodby Silverstein & Partners / San Francisco
Client / Brand
Doritos
Production Company
Superprime
Music / Sound Production Company
Lime Studios
Post Production Company
Exile Edit
The Mill
Art Director
Fabio Santoro
Mila Wizel
Chief Creative Officer
Margaret Johnson
Creative Director
Andrew Bancroft
John Leonti
Laura Petrucelli
Director
Damien Chazelle
Director of Photography
Rodrigo Prieto
Editor
Shane Reid
Executive Producer
Charlotte Woodhead
Cl Kumpata
Fawn Fletcher
Sara Ward
Producer
Lauren Adams
Typographer
Carr Donald
Writer
Pedro Furtado
Sophie Lichtman
Assistant Editor
Erin Offenhauser
Ersin Dogruer
Brand Strategist
Courtney Cola
Brand Strategy Director
Gabriella Dishotsky
Communications Strategy Director
Caitlin Neelon
Group Brand Strategy Director
Ralph Paone
Senior Communications Strategist
Drew Forrest
Senior Producer
Heather Johann
Molly Troy
Tamara Treu
SVP & Chief Marketing Officer
Rachel Ferdinando
2D Artist
Avv Suresh
Franz Kohl
Jacob Maymudes
Jake Albers
Lenz Kohl
Marisa Chin
Prajeesh E
Rose Mathew
Toby Brockhurst
2D Lead Artist
Alexander Candlish
3D Artist
Akshay Suresh Lanjewar
Anish MohanFazal
Ashish Rawat
Asis Kumar Mahakhud
Christian Sanchez
Daniel Stern
Dongili Varaprasad
Elizabeth Hammer
Hiroshi Tsubokawa
James Robinson
Ken Bishop
Krushna Ramrao Kulsange
Lalit Salunke
Mahesh M S
Manoj Ravi
Melanie Okamura
Michael Lori
Mike Kash
Monique Espinoza
Omar Taher
Showbar Shadik
Somesh Tiwari
Stefan Kang
Sudhir Verma
Sukanta Chakraborty
Swathi Balasubramaniam
Ujasgiri Goswami
Upasana Choudhary
Verru Ramesh
Vinayak Balamurugan
Ziming Lui
3D Lead Artist
Matt Bohnert
Account Director
Chris Nilsen
Molly Navalinksi
Account Manager
Jackie Russell
Jordan Lofy
Katelyn Smith
Assistant Account Manager
Darrell Chambers
Tom McDermott
Assistant Mixer
Jeremy Nichols
Broadcast Traffic Manager
Rowena Cuejilo
Business Affairs Manager
Annie Holmgren
CEO, Shakermaker
Emma Quigley
Colour Assist
Gemma Parr
Logan Highlen
Colour Producer
Denise Brown
Colourist
Paul Yacono
Content Creative Designer
Rachael Stamps
Director of Business Affairs
Judy Ybarra
Director of Production
Anastasia Von Rahl
Director of Strategic Insights
Brodie Dunn
Global Head of Business Affairs, Talent & Influencers, UEG
Dina Mallin
Group Account Director & Director of Account Management
Meredith Williams
Head of Broadcast Production
Leila Gage
Head of Production
Jennifer Locke
Matt Sanders
Managing Director
Michelle Ross
Managing Director / EP
Rebecca Skinner
Managing Partner
Brian McPherson
Marketing Director
Robert Zmitrewicz
Matte Painting
Bill Lu
Mixer
Rohan Young
Motion Graphics
Justin Demetrician
Partner, Head of Brand Strategy
Bonnie Wan
Partner, Head of Communications Strategy
Christine Chen
Production Coordinator
Sean Tomek
Senior Marketing Director
Caio Correa
Senior Vice President
Marissa Solis
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