ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Craft in Writing / Press
Annual ID
ADC_ADV21_046B
About the Work
At the peak of lockdown, people were keeping busy with all types of activities (bread baking up 37%), but only 8% of couples were having more sex. To encourage couples to have sex (with Trojan condoms), we hijacked the biggest quarantine trend: bread baking.
We created Rising Time. A 69-page sexually suggestive cookbook where each recipe’s rising time—a step where you let the bread rest—urges couples to use this time as an opportunity to have sex. Not only was it the first cookbook published by a condom brand, it was the first to turn Amazon’s kindle marketplace into a new media channel.
We created Rising Time. A 69-page sexually suggestive cookbook where each recipe’s rising time—a step where you let the bread rest—urges couples to use this time as an opportunity to have sex. Not only was it the first cookbook published by a condom brand, it was the first to turn Amazon’s kindle marketplace into a new media channel.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
72andSunny / New York
Client / Brand
Church & Dwight, Trojan Brand Condoms
Creative Director
Geno Burmester
Peter Hughes
Design Director
Frank Dresme
Designer
Anne Marie Wonder
Executive Creative Director
Bryan Rowles
Group Creative Director
Nick Kaplan
Strategy Director
Sidney Henne
Writer
Emily Hovis
Senior Strategist
Justine Basil
Associate Brand Manager
Stephanie Gelband
Brand Manager
Charlotte Peter
Kate Szelingiewicz
Director of Production
Lora Schulson
Global Marketing Executive
Eileen Hsu
Group Brand Director
Scott Balalas
Junior Producer
Caitlin Culhane
Senior Associate Brand Manager
Elizabeth Senker
Vice President of Marketing
Bruce Weiss
Related Awards
