ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Advertising

Living Radars

Agency LG2 / Quebec City + Touché! / Montréal + BLVD / Montréal

Client Société de l'assurance automobile du Québec

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Category

Innovation / Direct

Annual ID

ADC_ADV21_052B

About the Work

In school zones, even the smallest speeding infraction can have big consequences because the victims would be children. The idea was to showcase in a surprising way that the little students would be where the speeding hit.

2021 Awards

Total Points: 9

Credits

Agency

LG2 / Quebec

Client

Anne Marcoux
Patrice Letendre

Production Company

BLVD / Montreal

Post Production Company

BLVD / Montreal

Media Distribution Company

Touché! / Montreal

Art Director

Camille Gagnon

Creative Director

Luc Du Sault

Director of Photography

Mathieu Elie
Yan Clément

Sound Designer

Olivier Rivard

Account Manager

Alexandra Laverdière
Camille Savard

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