ADC Awards
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Category
Innovation / Television / Film / Online Video
Annual ID
ADC_ADV21_056B
About the Work
When the pandemic shut down production right before a planned shoot, the creative team was forced to completely rethink State Farm’s role in the highly anticipated documentary ESPN series The Last Dance.
With the narrative of The Last Dance being driven by vintage sports reporting, we used archival footage and facial mapping technology to seamlessly blend the documentary and our branded content.
The result was a disturbingly accurate prediction of the future from longtime ESPN Anchor Kenny Mayne – creating massive buzz that helped State Farm own one of the greatest sports moments of 2020.
With the narrative of The Last Dance being driven by vintage sports reporting, we used archival footage and facial mapping technology to seamlessly blend the documentary and our branded content.
The result was a disturbingly accurate prediction of the future from longtime ESPN Anchor Kenny Mayne – creating massive buzz that helped State Farm own one of the greatest sports moments of 2020.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Translation / Brooklyn
Internal / In-House Agency
ESPN CreativeWorks / New York
Production Company
ArtClass Content / New York
Animator
Darren Dai
Art Director
Dupree Bostic
Creative Director
Jamie Overkamp
Director
Shaun Collings
Director of Photography
Carlos Reyes
Editor
James Boger
Louie Cohen
Executive Producer
Kate Aspell
Group Creative Director
Alex Kaplan
Barry Katz
Producer
Nick Aquilino
Strategist
Megan Mundo
Strategy Director
Shani Syphrett
Writer
Andy Truong
Lucas Kelly
Group Strategy Director
John McBride
Senior Creative Director
Jay Marrotte
Senior Social Media Brand Content Specialist
Nicole Gartner
Account Executive
Stephen Rich
Assistant Account Executive
Bridget Derraugh
Audio Post
Tj Dumser
Chief Executive Officer & Founder
Steve Stoute
Context Director
Evan Auerbach
Director Talent Management
Chris Duffy
Director Talent Relations
Lisa Stokes
Flame
Chris Weingart
Rod Basham
Group Account Director
Julia Farber
Group Context Director
Joel Rodriguez
Head of Client Services
Susanna Swartley
Head of Production
Sparkle Jones
Manager CW Strategy
Colin Ryan
Managing Director
Geno Imbriale
Senior Context Strategist
Jay Legaspi
Senior Data Analyst
Jineen Carcamo
Senior Director Production
Kyle Wright
Senior Project Manager
Ali Schurz
Senior VP, Brand & Marketing Solutions
Sean Hanrahan
VP ESPN CreativeWorks
Carrie Brzezinski-Hsu
VP, Production
Anthony Nelson
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