ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Advertising

Tipping Point

Agency DDB / Paris + Machine Final Cut / London + Pinkman.tv / Paris

Client Ubisoft

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Category

Television / Film / Online Video / Online - Single

Annual ID

ADC_ADV21_059B

About the Work

In the near future, London is in chaos and your freedom is about to be taken away.
Not exactly the new world you dreamed of?
Don't worry, it's still just a game, and you can change all that.
Welcome to the world of Watchdogs Legion: a dystopian vision of post-Brexit London in the very near future.
This four-minute short film pays homage to the famous poem by Martin Niemöller (“First they came…”) and shows a manic, mesmerizing chase in which a street artist that is part of an improvised resistance is being pursued by a heavily militarized police force called Albion. A beautifully crafted piece of CG with a level of detail that has never been seen before, the film feels ultra-realistic and shows us a world that might not be that far away from today.
The film ends with a tagline fitting for the world of today:
RECLAIM YOUR FUTURE.

2021 Awards

Total Points: 9

Credits

Agency

DDB Paris / Paris

Production Company

Pinkman.tv / Paris

Music / Sound Production Company

Machine Final Cut / London

Composer

Killawatt -

Director

Alberto Mielgo

Executive Creative Director

Alexander Kalchev

Writer

Patrice Dumas

Agency Producer

Quentin Moenne Loccoz

Advertiser Supervisor

Lionel Hiller
Pierre Miazga

Agency Supervisor

Alban Callet
Nicolas Carlotti
Quentin Grimal
Vincent Léorat
Marie-Elise Archambaud

Studio Coordinator

Maria Mira

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