ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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The Hiring Chain
Agency Indiana Production / Milano + SMALL / New York + Stabbiolo Music / Sarteano + Drive studios / Los Angeles
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Category
Television / Film / Online Video / Online - Single
Annual ID
ADC_ADV21_060B
About the Work
This film tells an uplifting story backed by the original song “The Hiring Chain”, performed by Sting. The joyful lyrics come to life on screen and bear witness to the virtuous chain of inclusion in the workplace. In the first scene, a young woman with Down syndrome is at work at a bakery; showing customers her skills. She impresses one of the customers, a lawyer, who in turn hires a young man with the same condition. From there, an inspiring chain reaction of hiring ensues. The film ends with a call to action directed to the employers: “Start the Hiring Chain.”
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
SMALL / New York
Digital Agency
Adoratorio Studio
Production Company
Indiana Production / Milano
Music / Sound Production Company
Stabbiolo Music / Sarteano
Post Production Company
Drive studios / Los Angeles
Composer
Alessandro Cristofori
Diego Perugini
Director
Rich Lee
Editor
Luca Angeleri
Executive Creative Director
Luca Lorenzini
Luca Pannese
Executive Producer
Justin Diener
Karim Bartoletti
Ned Brown
Producer
Silvia Bergamaschi
Product Manager
Pablo Casula
Partner & Creative director
Enea Rossi
Additional Compositor
Silswarup Patel
Creative Supervisor
Louise Lee
DP & Colorist
Christopher Probst
Executive Account & Project Manager
Filippo Cipriani
Interactive Designer / Developer
Niccolò Miranda
Online Editor
Ben Thornburg
Staff Artist
Anika Morris
Sting’s Vocals Editor
Tony Lake
Sting’s Vocals Producer
Martin Kierszenbaum
Studio Coordinator
Leah Fuentes
Vocals
Sting
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