ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Advertising

ABCs of Survival

Agency The Bloc / New York

Client National Black Child Development Institute

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Category

Art Direction - Direct / Single

Annual ID

ADC_ADV21_064M

About the Work

The ABC’s of Survival is a dual-purpose book designed to create change in mental health and in law-making to fight racism. The book puts “the talk” about daily survival that many Black families have into writing and allows a safe space for parents, teachers, and children to learn and take action. We created this book as a symbol for something that has largely gone unwritten. As such, we wish this book did not exist, but feel that it needs to in order to help kids of all ethnicities learn about equality — and to help fight for it. Thus, the back half of the book is designed to tear apart into action items: protest posters (designed by Black children), political-change postcards (to be sent to your local representative), and stickers (to proudly wear). The book is the brainchild of Shamel and Tiffany Washington and is created entirely by Black artists and other artists of color, with original illustrations and photography that pair with each letter of the alphabet. More than 10 school have already adopted the book as part of their curriculum and we've had more then one thousand e-book downloads to date through www.abcsofsurvival.com. All proceeds from the book will go directly to the nonprofit organization, the National Black Child Development Institute, https://www.nbcdi.org/

2021 Awards

Total Points: 3

Merit Honor

Credits

Agency

The Bloc / New York

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