ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Press / Magazine - Series
Annual ID
ADC_ADV21_100M
About the Work
When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
2021 Awards
Total Points: 3
Merit Honor
Credits
Agency
INNOCEAN Worldwide Europe / Berlin
Client / Brand
Kia Motors Europe / Frankfurt
Associate Creative Director
José Filipe Gomes
Pedro Lourenco
Chief Creative Officer
Gabriel Mattar
Photographer
Andrey Ershov
Sarah Waldo
Zé Anderson
ECD
Ricardo Wolff
ECD - Head of Art
Bruno Oppido
Art Buyer
Martina Teuchnerova
Business Director
Alessia Bellini
Creative Intern
Apaar Singhal
Frederico Livi
Marketing / General Manager Communications
Valentina Orena
Marketing Director Europe
Carlos Pardo Lahoz
Retoucher - Post Production
Ricardo Moreira
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