ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Half Fans
Agency Leo Burnett Colombia / Bogota + ABinBev Colombia / Bogota + The Coach / Habla el balón / Dattis / Draftline / Lowe / Bogotá + Leo Burnett Colombia / Bogotá
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Category
Design for Good / Advertising - Single
Annual ID
ADC_DFG21_031M
About the Work
In Colombia as in most parts of the world, fans does not support female football leagues as they do with the male teams, even when they played for the same team. Thats why we remove half of the current league champion badge in an official league match, and when fans were talking, the female team came up to play their match with the other half, creating a complete movement to support them equally.
2021 Awards
Total Points: 3
Merit Honor
Credits
Agency
Leo Burnett Colombia / Bogotá
Internal / In-House Agency
The Coach / Habla el balón / Dattis / Draftline / Lowe / Bogotá
Client / Brand
ABinBev Colombia / Bogota
Post Production Company
Leo Burnett Colombia / Bogotá
Art Director
Álvaro Gamboa
Andrés Matiz
Chief Creative Officer
Mauricio Sarmiento
Executive Creative Director
Andrés Restrepo "Lama"
CCO Publicis Groupe Latam
Fernando Bellotti
Account Director
Andrés Llano
Account Executive
Alejandra Gómez
Brand Director
Miguel Merino
Brand Manager
Juan Camilo López
CEO
Olga Lucía Villegas
General Account Director
Ana Matilde Sánchez
Head of art
Juan Romero "Tiko"
Marketing VP
Thor Borresen
Planning Director
Alejandro Mora
Production Director
Ricardo Ayala
Sponsorship Director
Juan Pablo Rodriguez
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