ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Advertising

ABCs of Survival

Agency The Bloc / New York

Client National Black Child Development Institute

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Category

Design for Good / Advertising - series

Annual ID

ADC_DFG21_033M

About the Work

Born from the creative minds of parents, Shamel and Tiffany Washington, in the wake of the tragic events of the summer of 2020, ABC's of Survival is an alphabet of survival lessons, from A to Z from being aware of your surroundings, to knowing how to comply when interacting with the police, to recognizing the power of protest, and living a life full of zeal. The letters and lessons balance the harsh realities that BIPOC youth face in America, with a hopeful tone for the future.

We wanted the content to be accessible at almost any age—for children and adults. While many young children are learning their ABC’s and how to share, BIPOC youth are also learning how to act if the police stop them on their way home from school. @ABCSOFSURVIVAL bring to life this juxtaposition in youth education and put critical elements of “the talk” down on social media.

Every aspect of the ABC’s of Survival was intentionally crafted and curated. It contains entirely original works of art from BIPOC artistsaround the world and was made in partnership with The National Black Child Development Institute, a nonprofit organization focused on the health, wellbeing, and positive future for Black children in America.

2021 Awards

Total Points: 3

Merit Honor

Credits

Agency

The Bloc / New York

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