ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Fusion Cube

The Call

Agency The Bloc / New York

Client EmpowHer NY

Category

Fusion Cube

Annual ID

ADC_FUS21_001F

About the Work

When it comes to getting proper healthcare, it shouldn’t matter how white or black your name and voice sound. But in 2020, it unfortunately still does. That’s why EmpowHer NY wanted to spark a conversation around unconscious bias in medicine and invite healthcare workers to take the unconscious bias training to save lives and the broader audience to sign a petition to create regulations around healthcare institutions to demand proper training. “The Call” exposes the reality that women of color all too often receive lesser treatment than their white counterparts by revealing just how different outcomes can be, even when patients present with the same symptoms.

2021 Awards

Total Points: 90

Fusion Cube

Credits

Agency

The Bloc / New York

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