ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Packaging / Series
Annual ID
ADC_ILT21_029B
About the Work
Covid-19 forced everyone to remain in confinement, on top of that, Colombians had one of the longest quarantines of all countries, turning trips to pools, rivers and beaches into far dreams and expectations. This desperation to go back to these moments took over social networks, even hashtags such as #trowmeback #takemeback #takemetherenow became trends during those months of confinement.
Aguila Light beer, is the summer beer. A drink that accompanies those beach moments, river walks and a days at the pool with friends, so inspired by all the colors of Colombia we decided to turn each of the photos shared on social networks into illustrations that became part of a colorful world and take part in a limited edition bottles, commercials, digital and merch.
Aguila Light beer, is the summer beer. A drink that accompanies those beach moments, river walks and a days at the pool with friends, so inspired by all the colors of Colombia we decided to turn each of the photos shared on social networks into illustrations that became part of a colorful world and take part in a limited edition bottles, commercials, digital and merch.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
MullenLowe SSP3 / Bogotá
Design Studio
Estudio Pum
Animator
Juan Rivadeneira
Art Director
Nestor Benjumea
Julián Olivares
Laura Arcila
Chief Creative Officer
Carlos Andrés Rodríguez
Creative Director
Diego Muñoz
Juan Pardo
Executive Creative Director
Diego Muñoz
Juan Pardo
Writer
Diego Muñoz
Account Director
Daniel Salazar
Jose Hoyos
Account Manager
Maria Alejandra Ruiz
Chief Executive Officer
Francisco Samper
Marketing Director
Miguel Merino
Production Director
Jose Altamar
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