ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - In-House

#NotDone

Agency Verizon Creative Marketing / New York

Client Verizon

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Category

Interactive / Social Media

Annual ID

ADC_INH21_016B

About the Work

The first computer coder? The first film director? The first developer of GPS? All women. History has often overlooked the achievements of women in tech, science and entertainment. Today, women hold just 24% of tech and entertainment jobs. And so, as a tech company of influence, Verizon created The Future Fund—to support emerging female talent in these fields.

On the 100th anniversary of women winning the right to vote, we started a conversation using the go-to platform for careers, LinkedIn. In a unique social innovation, we put history’s most innovative women back to work. For the first time in LinkedIn's history, we turned women who are no longer alive into unexpected influencers.

Their jobs? To start a dialogue about existing gender bias in today’s tech and entertainment industries. As female pioneers who experienced the ultimate inequalities in their fields, these historic women served as provocative reminders that yesterday’s bias is not just a thing of the past.

With zero paid media, these women “networked” with an audience of 7+ million LinkedIn users, spreading the very culturally relevant message: until we have more women in tech and entertainment, history tells us we’re #NotDone

2021 Awards

Total Points: 9

Credits

Internal / In-House Agency

Verizon Creative Marketing / New York

Associate Creative Director

Lindsey Eckwall
Marissa Cuconato

Designer

Leslie Arellano

Executive Creative Director

Marc Sobier

Executive Producer

Lizzie Haberman

Producer

Maggie Miller

EVP, Chief Marketing Officer

Diego Scotti

Senior Copywriter

Karen Bolipata

Senior Creative Director

Melissa Avery
Tofer Moran

Social Strategist

Victoria Roedel

Social Strategy Lead

Marika Shaub

SVP, Chief Creative Officer

Andrew McKechnie

Account Manager

Alana Visconti
Emily Rodriguez

Associate Account Director

Jennifer Papo

Head of Business Affairs

Deb Horvath

Linkedin Partner

Doug Moran
Kaitlyn Burrows
Kelen Jiang

Managing Director, Integrated Production

Rob Beck

Principal, Strategy & Planning

Christine Osborne Gill

VP, Creative Marketing & Operations

Mike Wente

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